The commercial photographer needs a comprehensive photographic education covering every aspect of photography. The commercial photographer must be able to `think on their feet` to solve technical photographic problems quickly and cost effectively. The commercial photographer is required to work directly with clients, art directors, studio managers, photographer assistants and acts as the pivotal point in creating exciting photography that `sells`. Commercial photography is a very broad field and may include specialization in such areas as architectural, food, fashion, model portfolios, catalogs, public relations or advertising photography to name a few. Personal qualities considered essential for this occupation are the ability to work well with others, highly self motivated with good problem solving abilities and excellent oral and written communication skills.