A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
1920 Lee Blvd.
North Mankato, MN 56003
Toll-Free: (800) 722-9359
Local: (507) 389-7220
TTY: (507) 389-7200
Minnesota State Colleges and Universities
30 7th St. E., Suite 350, St. Paul, MN 55101-7804
Toll free: (800) 456-8519 | International: +1-651-5560596
Consumers with hearing or speech disabilities may contact us via their preferred Telecommunications Relay Service.