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Marketing

Program Details

About this Program

Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Classroom Location(s)

  • Southwest Minnesota State University 56258
Southwest Minnesota State University
Southwest Minnesota State University
1501 State St. Marshall, MN 56258
Toll-Free: (800) 642-0684
Local: (507) 537-6286
TTY: (800) 627-3529
Email: Matthew.Suby@smsu.edu

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