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Program Details

  • Award: Bachelor of Science
  • Credits: 120
  • Delivery: Face-to-face where some online courses may be available or required.
  • WIA Certified

About this Program

Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Program Locations

  • Southwest Minnesota State University 56258

Labor Market Information

  • Marketing Managers

  • Median wage: $59.34/hour-Well above the median
  • Employment outlook: Above statewide average
  • Sales Managers

  • Median wage: $55.29/hour-Well above the median
  • Employment outlook: Average
  • College Business Teachers

  • Median wage: $69,113/year-Well above the median
  • Employment outlook: Below statewide average
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Southwest Minnesota State University
Southwest Minnesota State University
1501 State St. Marshall, MN 56258 Toll-Free: (800) 642-0684 Local: (507) 537-6286 TTY: (800) 627-3529 Email: