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Program Details

  • Award: Bachelor of Science
  • Credits: 120
  • Delivery: Face-to-face where some online courses may be available or required.
  • WIA Certified

About this Program

This program examines aspects of strategic planning and tactical decisions appropriate to the management of marketing activities in an organization. Areas covered include product planning and development, distribution, pricing, promotional activities (including advertising), personal selling, consumer behavior, and service aspects of marketing. An emphasis can be created in such areas as sales/sales management, market research, advertising, distribution, retail management or international marketing by selecting elective courses pertaining to one of these concentrations. Included are the major elements of marketing in both domestic and international situations.

Program Locations

  • St. Cloud State University 56301

Labor Market Information

  • Marketing Managers

  • Median wage: $59.34/hour-Well above the median
  • Employment outlook: Above statewide average
  • Sales Managers

  • Median wage: $55.29/hour-Well above the median
  • Employment outlook: Average
  • College Business Teachers

  • Median wage: $69,113/year-Well above the median
  • Employment outlook: Below statewide average
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St. Cloud State University
St. Cloud State University
720 4th Ave. S. Saint Cloud, MN 56301 Toll-Free: (877) 654-7278 Local: (320) 308-2244 TTY: (800) 627-3529