This program examines aspects of strategic planning and tactical decisions appropriate to the management of marketing activities in an organization. Areas covered include product planning and development, distribution, pricing, promotional activities (including advertising), personal selling, consumer behavior, and service aspects of marketing. An emphasis can be created in such areas as sales/sales management, market research, advertising, distribution, retail management or international marketing by selecting elective courses pertaining to one of these concentrations. Included are the major elements of marketing in both domestic and international situations.
720 4th Ave. S.
Saint Cloud, MN 56301
Toll-Free: (877) 654-7278
Local: (320) 308-2244
TTY: (800) 627-3529
Minnesota State Colleges and Universities
30 7th St. E., Suite 350, St. Paul, MN 55101-7804
Toll free: (800) 456-8519 | International: +1-651-5560596
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