Metropolitan State University


 My Plan for Fall 2017
 Wish List:  

Login to view your plan.

 Wait List:  

View/Modify Schedule  Registered:  Expand My Plan  
Remove from Wait List

< New Search Continue to Review My Plan >

MKTG 310 - Consumer and Professional Buyer Behavior
Fall 2017, Section 01

ID #Subj#SecTitleDatesDaysTimeCrdsStatusInstructorDelivery MethodLoc
000073 MKTG 310 01 Consumer and Professional Buyer Behavior
08/22 - 11/28
T
1:00pm - 4:20pm
4.0 Open Johnson, Katryna
Blended/Hybrid Location: Minneapolis Community and Technical Coll
Building/Room: Minneapolis Campus M1300


Meeting Details
DatesDaysTimeBuilding/RoomInstructor
8/22/2017 - 11/28/2017 T 1:00pm - 4:20pm Minneapolis Campus M1300 Johnson, Katryna

Notes
  • Prerequisite: Goal I: Communication - Part I Writing, plus 30 credits must be satisfied. Note: This course combines reduced classroom time with significant online work. Intermediate computer/Internet skills required. For online learning and course access information go to www.metrostate.edu/col click on Student Resources. This course meets Aug. 22; Sept. 5, 19; Oct. 3, 17; Nov. 7, 14. Attendance at the first class meeting is required; no one will be admitted to this course after the first class meeting.

Location Details
Offered through: Metropolitan State University.
Campus: Metropolitan State University. Location: Minneapolis Community and Technical Coll.

Seat Availability
Status: Open Size: 25 Enrolled: 21 Seats Remaining: 4

Prerequisites (Courses and Tests)
This course requires the following prerequisite
MKTG 300 - Marketing Principles

Restrictions
  • Requires minimum credits: 30

Add/Drop/Withdraw
Full refund is available until August 27, 2017, 11:59PM CST.
Adding course is closed. Dropping course is closed.
The last day to withdraw from this course is November 20, 2017.

Tuition and Fees (Approximate)

Tuition and Fees (approximate):

Tuition -resident: $910.12
Tuition -nonresident: $1,856.92
Approximate Course Fees: $137.88

Course Level
Undergraduate

Description
This course is designed to give both marketing management and marketing communications students an opportunity to study principles of the behavioral sciences of psychology, sociology and anthropology, and how they are used in creating marketing and communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality, psychographics, motivational analysis and the influence of groups on their members' buying behaviors.

Add To Wait List