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MKTG 420 - Marketing Research
Fall 2017, Section 01

ID #Subj#SecTitleDatesDaysTimeCrdsStatusInstructorDelivery MethodLoc
000074 MKTG 420 01 Marketing Research
08/21 - 12/04
M
1:00pm - 4:20pm
4.0 Open Nentl, Nancy
Location: Minneapolis Community and Technical Coll
Building/Room: Minneapolis Campus M2500


Meeting Details
DatesDaysTimeBuilding/RoomInstructor
8/21/2017 - 12/4/2017 M 1:00pm - 4:20pm Minneapolis Campus M2500 Nentl, Nancy

Notes
  • Prerequisite: Goal I: Communication - Part I Writing, plus 30 credits must be satisfied.

Location Details
Offered through: Metropolitan State University.
Campus: Metropolitan State University. Location: Minneapolis Community and Technical Coll.

Seat Availability
Status: Open Size: 25 Enrolled: 16 Seats Remaining: 9

Prerequisites (Courses and Tests)
This course requires both of these prerequisites
MKTG 300 - Marketing Principles
STAT 201 - Statistics I

Restrictions
  • Requires minimum credits: 30

Add/Drop/Withdraw
Full refund is available until August 27, 2017, 11:59PM CST.
Adding course is closed. Dropping course is closed.
The last day to withdraw from this course is November 20, 2017.

Tuition and Fees (Approximate)

Tuition and Fees (approximate):

Tuition -resident: $910.12
Tuition -nonresident: $1,856.92
Approximate Course Fees: $137.88

Course Level
Undergraduate

Description
This course examines the processes and techniques used in gathering, analyzing and reporting information that forms the basis for managerial and marketing decision making. The course content includes the study of both secondary research methods and primary research methods, with the emphasis on survey methods. There is a strong statistical analysis component, and students learn to use SPSS, statistical software used extensively in organizations that perform quantitative research. Students design and implement a marketing research study.

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