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MKTG 343 - Integrated Marketing Communications
Fall 2017, Section 01

ID #Subj#SecTitleDatesDaysTimeCrdsStatusInstructorDelivery MethodLoc
000145 MKTG 343 01 Integrated Marketing Communications
08/23 - 11/29
1:00pm - 4:20pm
4.0 Open Johnson, Katryna
Blended/Hybrid Location: Minneapolis Community and Technical Coll
Building/Room: Minneapolis Campus M1300

Meeting Details
8/23/2017 - 11/29/2017 W 1:00pm - 4:20pm Minneapolis Campus M1300 Johnson, Katryna

  • Prerequisite: Goal I: Communication - Part I Writing, plus 30 credits must be satisfied. Note: This course combines reduced classroom time with significant online work. Intermediate computer/Internet skills required. For online learning and course access information go to click on Student Resources. This course meets Aug. 23; Sept. 6, 20; Oct. 4, 11, 25; Nov. 8, 15. Attendance at the first class meeting is required; no one will be admitted to this course after the first class meeting.

Location Details
Offered through: Metropolitan State University.
Campus: Metropolitan State University. Location: Minneapolis Community and Technical Coll.

Seat Availability
Status: Open Size: 25 Enrolled: 18 Seats Remaining: 7

Prerequisites (Courses and Tests)
This course requires the following prerequisite
MKTG 300 - Marketing Principles

  • Requires minimum credits: 30

Full refund is available until August 27, 2017, 11:59PM CST.
Adding course is closed. Dropping course is closed.
The last day to withdraw from this course is November 20, 2017.

Tuition and Fees (Approximate)

Tuition and Fees (approximate):

Tuition -resident: $910.12
Tuition -nonresident: $1,856.92
Approximate Course Fees: $137.88

Course Level

This course teaches a strategic approach to understanding and executing the full array of marketing communications. Topics include the essential role of integrated marketing communications (IMC) within the marketing function, product and service positioning, and the advantages, disadvantages and uses of various promotional tools such as advertising, sales promotion, publicity, public relations, personal selling and direct marketing. Special attention will be given to the constant changing role of interactive media. The course will focus on the process of developing effective IMC strategies that satisfy both promotional objectives and marketing goals, and developing an IMC plan.

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