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MKTG 348 - Advertising Copywriting, Design and Production
Fall 2017, Section 50

ID #Subj#SecTitleDatesDaysTimeCrdsStatusInstructorDelivery MethodLoc
000152 MKTG 348 50 Advertising Copywriting, Design and Production
08/19 - 12/10
na - na
4.0 Open Ringstad, Mary
Completely Online-Asynchronous Location: z MnSCU Metropolitan State University

Meeting Details
8/19/2017 - 12/10/2017 n/a na - na n/a Ringstad, Mary

  • Prerequisite: Goal I: Communication - Part I Writing. Note: This is an online course, not an independent study. Course has no required face-to-face or synchronous meetings. There are required online activities and assignments each week. No required proctored exams. Intermediate computer/Internet skills required. For online learning and course access information go to click on Student Resources

Location Details
Offered through: Metropolitan State University.
Campus: Metropolitan State University. Location: z MnSCU Metropolitan State University.

Seat Availability
Status: Open Size: 25 Enrolled: 22 Seats Remaining: 3

  • Requires minimum credits: 30

Full refund is available until August 27, 2017, 11:59PM CST.
Adding course is closed. Dropping course is closed.
The last day to withdraw from this course is November 20, 2017.

Tuition and Fees (Approximate)

Tuition and Fees (approximate):

Tuition -resident: $1,214.92
Tuition -nonresident: $1,214.92
Approximate Course Fees: $137.88

Course Level

In advertising and marketing today copywriting is more important than ever. Effective copy needs to cut through the clutter, whether it's used for ads, social media, web sites, email blasts, video scripts, direct mail or brochures. The focus of this course is learning how to write compelling copy, incorporating positioning, creative briefs, research, features and benefits, creation of an advertising premise and copy organization. Writers are often expected to do it all, so the course also covers design basics and production terminology and practices.

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