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MKTG 300 - Marketing Principles
Fall 2017, Section 01

ID #Subj#SecTitleDatesDaysTimeCrdsStatusInstructorDelivery MethodLoc
000233 MKTG 300 01 Marketing Principles
08/21 - 12/04
M
6:00pm - 9:20pm
4.0 Open Reese, Allison
Blended/Hybrid Location: Minneapolis Community and Technical Coll
Building/Room: Minneapolis Campus M2700


Meeting Details
DatesDaysTimeBuilding/RoomInstructor
8/21/2017 - 12/4/2017 M 6:00pm - 9:20pm Minneapolis Campus M2700 Reese, Allison

Notes
  • Prerequisite: Goal 1 writing requirement plus 30 credits must be satisfied. Note: This course combines reduced classroom time with significant online work. Intermediate computer/Internet skills required. For online learning and course access information go to www.metrostate.edu/col click on Student Resources. This course meets Aug, 21, 28; Sept. 11, 25; Oct. 16, 30; Nov. 13, 27. First class meeting is mandatory, no one will be admitted to this class after the first class meeting.

Location Details
Offered through: Metropolitan State University.
Campus: Metropolitan State University. Location: Minneapolis Community and Technical Coll.

Seat Availability
Status: Open Size: 32 Enrolled: 28 Seats Remaining: 4

Restrictions
  • Requires minimum credits: 30

Add/Drop/Withdraw
Full refund is available until August 27, 2017, 11:59PM CST.
Adding course is closed. Dropping course is closed.
The last day to withdraw from this course is November 20, 2017.

Tuition and Fees (Approximate)

Tuition and Fees (approximate):

Tuition -resident: $910.12
Tuition -nonresident: $1,856.92
Approximate Course Fees: $137.88

Course Level
Undergraduate

Description
This course surveys factors that marketing managers take into account when creating a marketing plan, including consumer behavior principles, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, product distribution methods and key laws affecting marketing practices. The course takes a practical approach to explaining how to identify marketing objectives and determine strategies for reaching them. It is useful to general business students, students who plan marketing management or marketing communications careers and those who wish to be better informed consumers. This course is also offered online. Prerequisite: Goal 1 writing requirement plus 30 credits must be satisfied.

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