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MKTG 490 - Issues in Marketing
Fall 2017, Section 01

ID #Subj#SecTitleDatesDaysTimeCrdsStatusInstructorDelivery MethodLoc
000237 MKTG 490 01 Issues in Marketing
08/24 - 12/07
6:00pm - 9:20pm
4.0 Open Thom, Heidi
Location: Minneapolis Community and Technical Coll
Building/Room: Minneapolis Campus M2900

Meeting Details
8/24/2017 - 12/7/2017 Th 6:00pm - 9:20pm Minneapolis Campus M2900 Thom, Heidi

  • Prerequisite: Goal I: Communication - Part I Writing, plus 30 credits must be satisfied.

Location Details
Offered through: Metropolitan State University.
Campus: Metropolitan State University. Location: Minneapolis Community and Technical Coll.

Seat Availability
Status: Open Size: 32 Enrolled: 13 Seats Remaining: 19

Prerequisites (Courses and Tests)
This course requires the following prerequisite
MKTG 300 - Marketing Principles

  • Requires minimum credits: 90

Full refund is available until August 27, 2017, 11:59PM CST.
Adding course is closed. Dropping course is closed.
The last day to withdraw from this course is November 20, 2017.

Tuition and Fees (Approximate)

Tuition and Fees (approximate):

Tuition -resident: $910.12
Tuition -nonresident: $1,856.92
Approximate Course Fees: $137.88

Course Level

This course is positioned as the capstone for marketing majors. Students critically examine contemporary issues in marketing including brand strategy, consumer behavior, marketing communications, pricing, positioning, the marketing of services, interactive marketing, and ethical issues in marketing. Students analyze case studies and read articles from a wide variety of business journals and texts. Special emphasis is placed on developing analytical skills and business writing and presentation skills. Emphasis is placed on understanding complex marketing situations, drawing conclusions, and making sound marketing recommendations.

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