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ENTR 496 - Writing a Marketing Plan
Fall 2017, Section 50

ID #Subj#SecTitleDatesDaysTimeCrdsStatusInstructorDelivery MethodLoc
001068 ENTR 496 50 Writing a Marketing Plan
08/19 - 12/10
n/a
na - na
2.0 Open Rogers, Deborah
Completely Online-Asynchronous Location: z MnSCU Metropolitan State University


Meeting Details
DatesDaysTimeBuilding/RoomInstructor
8/19/2017 - 12/10/2017 n/a na - na n/a Rogers, Deborah

Notes
  • Note: This course was previously ENTR 356. Note: This is an online course, not an independent study. Course has no required face-to-face or synchronous meetings. There are required online activities and assignments each week. No required proctored exams. Intermediate computer/Internet skills required. For online learning and course access information go to www.metrostate.edu/col click on Student Resources. Accessing the course website during the first week of classes is required, no one will be admitted to this course after the first week.

Location Details
Offered through: Metropolitan State University.
Campus: Metropolitan State University. Location: z MnSCU Metropolitan State University.

Seat Availability
Status: Open Size: 27 Enrolled: 15 Seats Remaining: 12

Prerequisites (Courses and Tests)
[MKTG 300 - Marketing Principles; OR , ENTR 300 - Interdisciplinary Business Skills and Knowledge for Non-Business Majors]
Restrictions
  • Permission is required
  • Requires minimum credits: 30

Add/Drop/Withdraw
Full refund is available until August 27, 2017, 11:59PM CST.
Adding course is closed. Dropping course is closed.
The last day to withdraw from this course is November 20, 2017.

Tuition and Fees (Approximate)

Tuition and Fees (approximate):

Tuition -resident: $607.46
Tuition -nonresident: $607.46
Approximate Course Fees: $68.94

Course Level
Undergraduate

Proctored Test Requirement
None

On-site Seat Requirement
None

Description
This course focuses on the process of marketing plan preparation by having the students create an actual marketing plan for an individual product or service offering, a product line, or a business unit of a company. Topics include environmental scanning, SWOT analysis, market positioning of the offering, pricing, break-even analysis, sales forecasting, product placement, and promoting the offering.

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