Metropolitan State University

Course Equivalents

Course Equivalents for MKTG 300 at Metropolitan State University in Fall 2017 (Aug - Dec)

While all courses listed as equivalents below are transferable, they are not necessarily equivalent in both directions. The courses below transfer TO the college or university shown above. To see how courses from your home college or university transfer to other participating colleges or universities, you can search Transferology.

If you are enrolling in the equivalent course in order to fulfill a program/major requirement, it is best to check with your academic advisor to ensure that the equivalent course will meet the requirements of your particular major.

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Anoka-Ramsey Community College
BUS 2142 - Principles of Marketing - 4 credits

Application of basic concepts and strategies to the effective marketing of goods and services. Current global trends and their impact on domestic and worldwide competition are analyzed. Emphasis is placed on the application of a critical-thinking process to the development of a strategic-marketing plan. Topics include basic marketing concepts, competitive analysis, market research, target marketing, and development of customer-based strategies affecting product, price, promotion, and distribution.
Section Availability
Bemidji State University
BUAD 3361 - Marketing - 3 credits

Procedures and institutions involved in the distribution of goods and services, product development and pricing, marketing costs, consumer motivation and buying habits, and government regulation. Prerequisites: ACCT 1102, ECON 2100, and BUAD 2231; or consent of instructor and junior standing.
Section Availability
Century College
MKTG 2050 - Principles of Marketing (Partially Online) - 3 credits

This course introduces current marketing theories and practices that bring products, services, and ideas to targeted consumers. In a consumer-driven marketplace, the successful conception, pricing, promotion, and distribution of products and services depends on scanning the competitive environment; analyzing the constraints affecting marketing decision making; and identifying profitable, effective marketing strategies and tactics. This course provides the foundation for more specialized courses in business and marketing. Recommendation(s): CAPL 1010 and BMGT 1020. Assessment score placement in RDNG 1000 or above, or completion of RDNG 0900 or RDNG 0950 with a grade of C or higher.
Section Availability
Dakota County Technical College
MKTC 1000 - Principles of Marketing - 3 credits

Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods. DUAL NUMBERED WITH IDES2300. Prerequisites: None.
Section Availability
Hennepin Technical College
BUSN 1010 - Marketing Concepts and Strategies - 4 credits
An overview of basic marketing principles and practices, this course includes discussion of the marketing mix, the four `p's` of marketing, buyer behavior, target markets, and electronic marketing concepts. Concepts will be learned through case studies and the creation of a marketing plan for a hypothetical company. (Prereq: Qualifying score on writing assessment test OR ENGL0930) (BP) 4 cr
Section Availability
Inver Hills Community College
BUS 2004 - Principles of Marketing - 3 credits

Provides an overview of the marketing process and examines the role of government, the marketing environment, consumer behavior, and the marketing function within an enterprise. Students will learn how to develop and implement an effective marketing plan which includes identification of target markets and the utilization of the appropriate marketing mix (product, price, promotion, and distribution). The course also covers essential marketing concepts and terminology such as positioning, segmentation, relationship marketing, marketing information systems, etc.
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BUS 1104 - Principles of Marketing - 3 credits

Section Availability
Lake Superior College
BUS 1400 - Principles of Marketing - 3 credits

This course is designed to provide the student with an overview of basic marketing principles and practices, centering on the component of the marketing mix and the contribution each component makes toward the overall marketing effort of large and small businesses and organizations. (Prerequisites: None)(3 hrs lec/0 hrs lab/0 hrs OTJ)
Section Availability
Mesabi Range College
BUS 1666 - Principles of Marketing - 3 credits
This course provides an overview of marketing with emphasis on pricing, purchasing, advertising, sales promotion, physical distribution and consumer behavior as they relate to marketing.
Section Availability
Minneapolis Community and Technical College
BUSN 2300 - Principles of Marketing - 3 credits

This course presents each of the elements of marketing mix, including product development, pricing strategies, channels of distribution, promotion and buyer behavior. You will analyze the marketing environment and develop a basic marketing strategy. You will also demonstrate your understand of these marketing elements by analyzing and creating a marketing plan throughout the semester.
Section Availability
Minnesota State Community and Technical College
BUS 2206 - Principles of Marketing - 3 credits

This course examines the business function of marketing and will enhance students' decision-making skills in a global market. The course focuses on how marketers create value by satisfying customer needs and wants by analyzing which target markets the organization can best serve, and the appropriate strategies to serve these markets. This course also will discuss the implications of the environmental factors that can impact the marketing strategies of a business. Topics include business and consumer markets, branding and product strategies, marketing research, pricing, promotion and supply chain management.
Section Availability
Minnesota State University, Mankato
MRKT 310 - Principles of Marketing - 3 credits

This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.
Section Availability
Minnesota West Community and Technical College
BUS 2230 - Principles of Marketing - 3 credits
Principles of Marketing analyzes the role and importance of marketing as a directing force in a business organization and its relationship to our society. In Principles of Marketing, emphasis is placed on principles, methods, and problems involved in the marketing operations of the firm, including development, pricing, marketing channels, and promotion.
Section Availability
Normandale Community College
BUSN 2400 - Principles of Marketing - 3 credits

This is an introductory course with a focus on conveying the fundamental principles, concepts and vocabulary of marketing.
Section Availability
North Hennepin Community College
BUS 2600 - Principles of Marketing - 3 credits

This course provides a market-oriented perspective to business decision-making. Students will learn how marketers provide value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management, and service marketing. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented within an ethical framework. Courses Recommended: BUS 1100 Introduction to Business and CIS 1101 Business Computer Systems I
Section Availability
Northland Community and Technical College
MKTG 2200 - Principles of Marketing - 3 credits

This course introduces students to the dynamic field of marketing. This course is a comprehensive study of the traditional marketing principles and concepts and their application to a changing business world. Prerequisites: None
Section Availability
Ridgewater College
MSM 1101 - Principles of Marketing - 3 credits

This course is a study of the marketing process and the environment with regard to product pricing, distribution and communication in order to satisfy consumer needs. International marketing will be addressed. Students will apply the principles of marketing research including laboratory, field and historical research; sampling procedures; questionnaire design; and data analysis.
Section Availability
Riverland Community College
BUSA 2043 - Principles of Marketing - 3 credits

This course covers basic marketing functions in the global business world. Topics include product development, pricing, distribution, and promotion; consumer behavior; economic, legal, social, technological and competitive environments of marketing; collecting and using marketing information; ethical and social responsibilities; and international marketing. This course is part of the Associate in Arts Business Concentration and Associate in Science Business degrees which are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). (3 Cr - 3 lect, 0 lab)
Section Availability
Rochester Community and Technical College
BUS 2201 - Principles of Marketing - 3 credits

This course provides the student with an introduction to marketing analysis, planning, decision-making and program implementation. Students gain an understanding of the principles of marketing and their interrelationship through a development of a formal market plan. (Prerequisites: None). (3 C/3 Hours/Week).
Section Availability
Saint Paul College
BUSN 1440 - Marketing Principles - SEE BUSN 2110 - 3 credits
Students will develop an understanding of the basic principles of marketing. Students will examine core marketing concepts (needs, wants and demands) and the elements used in developing a marketing plan, including consumer behavior principles, direct and online marketing, pricing strategies, advertising, sales promotion, public relations, personal selling and product distribution. Current marketing trends will be discussed. 3C/3/0/0
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BUSN 2110 - Principles of Marketing - 3 credits

Students will develop an understanding of the basic principles of marketing. Students will examine core marketing concepts (needs, wants and demands) and the elements used in developing a marketing plan, including consumer behavior principles, direct and online marketing, pricing strategies, advertising, sales promotion, public relations, personal selling and product distribution. Current marketing trends will be discussed. 3C/3/0/0
Section Availability
South Central College
MKT 1810 - Principles of Marketing - 3 credits
This course introduces the student to the dynamic field of marketing. The course will examine the different strategies and techniques used by business today to market their products and services to the consumer. The major emphasis will revolve around the four "P's" of marketing; product, price, place and promotion. (Prerequisite: None)
Section Availability
Southwest Minnesota State University
MKTG 301 - Principles of Marketing - 3 credits

This course will explore why marketing is the foundation for all successful businesses. Students will gain an understanding as to why businesses that do not effectively implement marketing principles will fail, even when possessing a superior product in the marketplace. Effective product development, promotional activities, distribution and pricing will be evaluated to discover the key elements needed for successful business operations.
Section Availability
St. Cloud State University
MKTG 320 - Introduction to Marketing - 3 credits

Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces. 3 Cr. F,S,SUM.
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St. Cloud Technical and Community College
SAMG 1200 - Principles of Marketing - 3 credits

Marketing plays an important role in today's successful businesses. This course will provide an overview of the marketing processes and activities which are imperative for students entering the business arena. This course will focus on marketing as it relates to retailing, advertising, public relations, sales promotions, and sales management in a variety of mediums. Students will be exposed to topics such as strategic marketing, ethical and social responsibilities, selection of target markets, consumer behavior, and international marketing. Students will also study the concepts of product and brand development, pricing decisions, marketing channels, and supply-chain management. Involvement in this course will provide a strong foundation and appreciation for the important role marketing plays in business, society, and everyday life. Student Learning Outcomes: * Learn and apply terminology essential to marketing communications. * Describe the elements of the market mix: Product, Price, Place (Distribution), Promotion and apply to marketing strategies. * Demonstrate how products and services impact customer value perception. * Identify how customers determine value by comparing their benefits to their costs. * Decide how place (distribution) can create a competitive advantage for a company. * Analyze how promotions impact marketing communications with the customer. * Evaluate market segments, target market selection, and market position. * List and examine the benefits of each component in a marketing plan. * Identify and analyze the environmental forces affecting international marketing efforts. * Differentiate between corporate ethics and corporate social responsibility. * Learn and differentiate between the steps of the consumer buying decision process and the business buying decision process. * Calculate product differentiation as it relates to demand, costs, and profits. * Identify the importance of Integrated Marketing Communications (IMC).
Section Availability
Winona State University
MKTG 300 - Principles of Marketing - 3 credits

Principles of Marketing provides a market-oriented perspective to business decision-making. Market-oriented decision-making utilizes concepts, frameworks and processes to understand buyers, competitors, and the marketing environment in order to select target markets and develop the company's value proposition. Core marketing decisions involve developing and managing the product, pricing, distributing and communicating the offer to the marketplace. Successful marketing results in customer satisfaction and loyalty while accomplishing the company's sales and profit objectives. Incorporating multiple perspectives of stakeholders with an explicit customer focus characterizes marketing's role in producing ethical and responsible business decisions. Prerequisites: For College of Business majors and minors: Admission to the College of Business. Prerequisite for non-College of Business majors and minors: Junior standing and instructor's permission.
Section Availability