Course Equivalents for MKTG 310 at Metropolitan State University in Fall 2017 (Aug - Dec)
While all courses listed as equivalents below are transferable, they are not necessarily equivalent in both directions. The courses below transfer TO the college or university shown above. To see how courses from your home college or university transfer to other participating colleges or universities,
you can search Transferology.
If you are enrolling in the equivalent course in order to fulfill a program/major requirement, it is best to check with your academic advisor to ensure that the equivalent course will meet the requirements of your particular major.
All results have been filtered out. Modify filters and search again.
Bemidji State University
BUAD 3567 - Consumer Behavior - 3 credits
An interdisciplinary approach to the study of the buying behaviors of consumers. Emphasizes the marketing implications of theory and findings from the behavioral sciences. Prerequisite: BUAD 3361.
Students will learn about consumer decision styles, perceptions, group influences, family decision-making, lifestyles, shopping behaviors and domestic and international trends related to marketing strategies. The framework consists of individual or group projects, usually requiring some personal interviewing, exams, and reports.
The nature of marketing to consumers makes it virtually impossible to determine individual purchasing preferences so the market must be analyzed based on general characteristics of the target market for a product or service. This course studies the behavioral characteristics of various consumer groups to better equip students with skills necessary to plan consumer-marketing strategies based on behavior patterns.